5to1 is the only self-serve ad platform that allows you, the publisher, to “program” ad inventory to suit your content. This improves the relevance of ads so that they match your audience.
You know your audience and content better than any algorithm ever could. 5to1 empowers you to select only 100% relevant ads, eliminating sales channel conflict and inappropriate ads of any nature.
By joining the 5to1 platform, you can automatically and easily increase the value of your content, as well as manage your own inventory to create maximum benefit instantly.
5to1 Platform/Solution
As a publisher, the 5to1 platform offers innovative tools that give you unprecedented control of the ads served on your site:
- The simple publisher’s user interface shows you ads based on filters, searches and sorts according to your preferences on an “opt-in” basis (as compared to the typical “opt-out” rules of traditional ad networks)
- Scrolling over an ad instantly gives you all of the relevant details and statistics
- A straightforward drag-and-drop system lets you easily arrange your selected ads into playlists
- Ability to create “smart playlists” to automatically select ads based on criteria you specify
- The unique 5to1 community ratings provide instant response that you can implement whenever and however you wish
Funding:
“5to1, a stealth startup founded by former Fox Interactive execs Jim Heckman (pictured left) and Ross Levinsohn, has raised $4.5 million according to a recent SEC filing.
A summary of funding from the recent filing shows the company closed $2.2 million in April 2009 and $2.3 million in June 2009, bringing the total to $4.5 million. Fuse, Prism, and several angles are listed as investors.”
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