Ad Mob acquired by Google for $750 million! Talk about a serious build-up of arms in comparison to Google’s competitors.
AdMob is a mobile advertising marketplace that connects advertisers with mobile publishers. They allow advertisers to create ads, choose landing pages and target their ads with plenty of detail. Ads can be targeted to locations, carriers, phone platforms and phone manufacturers.
Ads can also be targeted to specific sites or you can browse their channel categories including categories like communities, contextual search, entertainment, etc. All ads are run on an auction-based pricing system. AdMob clients include ESPN, CBS, Geico and Starbucks.
A great feature that AdMob offers advertisers is mobile landing page creation called Landing Page Builder. Some advertisers want to enter the mobile ad space but don’t have mobile landing pages. This tool fixes that problem. CrunchGear reports that they have recently launched iPhone-specific ads that don’t take viewers to seperate landing pages, but instead bring up “Google maps or pop-ups that give you location- and time-specific messages”.
AdMob recently launched a new product AdMonitor that shows live data of who is viewing mobile ads around the world. The product is a mashup with Google Maps and provides stats like what phone people are using and what network they are with.
Competitors include Third Screen Media and Screentonic. -- TechCrunch
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